The force in advertising

He may not have defeated Luke Skywalker and the rebellion, but Darth Vader has certainly won our hearts. The star wars series started in 1977 but has grown popularity till this day. If you haven’t seen any of the 7 (including The Clone Wars ) then i’m sure you’ve at least heard about it ( and it’s time to get out from the cave you live in).

Over the years i’m noticed an increasingly number of advertisements that piggy back on the popularity of the tag lines and characters. I don’t see why not. When executed correctly, it becomes somewhat of a brilliant and entertaining ad. It also automatically gets classified under the “cool” category. Keep in mind that i have come across people trying to cross the bridge to the “cool side” and fail miserably when using the star wars theme. ( it ends up as total disaster and people tend to want to dismember the ones who abuse the dark lord’s name) with that being said, here are some cool ads i’ve come across that use the star wars them. Some are in direct connection to star wars, while others only use the characteristics of the … well.. character. Enjoy, and may the force be with you *insert geeky smile here*

Advertising Agency: Germaine, Belgium

Ogilvy & Mather, Mumbai, India

BETC Euro RSCG, Paris, France

Escola Cuca, São Paulo, Brazil

Escola Cuca, São Paulo, Brazil

Escola Cuca, São Paulo, Brazil

 

 

And here are a few ads that aired. My personal favourite one is the VW. Later Greenpeace would “counter ad” it but it’s not as awesome as the original one, and kinda makes me want to scold them for trying to use star wars in a not so star warsy way.

 

 

 

 

 

 

I didn’t put all the creative that i found, but if you have one that is your favourite post it up and lemme see ^_^

 

kthnxbai

 

Great ball of glitter?

We are all familiar with the famous disco ball that we’ve seen countless times in movies from the 70′s, you know, that big shiny thing hanging from the ceiling that is always the opening of a “we are in a night club” scene. Little did i know that the disco ball was actually used in “discothèques” as early as the 1920s. Wikipedia said so. It’s basically a spherical object with a surface that consists of hundreds or thousands of facets, and each having a mirrored surface that reflects light directed at it in many directions. in a nut shell.. it’s a partehhhh thang.

So back to my new-found fascination. Many great musicians have used this prop as a way to awe and entertain their crowds, including the awesome Pink Floyd. u can see it the  video of each tour: “Delicate Sound of Thunder” and “Pulse” during the song “Comfortably Numb”

RAWR

And then the mighty disco ball became more of an icon for “it’s gonna be a wild party” poster for all electronic, house, ddzi2 ddzi2, raves going on.

But there is hope yet, it looks like clubs once again are investing in the magic of this little ball of glitter, to create an awe effect that makes you raise your hand up in the air and say “YES!!!!!” and then proceed telling yourself how this is the best night of your life:/

example :Club Republique Dubai 

$100 goes to the person who can help me steal this

But this blog isn’t about the clubs scene. it’s about my new fascination for the week. The glitter ball concept and all the epic stuff that it’s been turned into. check it out:

(doorstop)

Rainbow glitter ball <3

All in all, this timeless creation has always and will always be a cool icon.

(If anyone has a disco ball they wanna get rid of or donate to IMLBC lemme know, i’ll b glad to take it off your ceiling ^_^)

 

this is a special addition for HishamAD : 

bling bling

 

 

The cook-out

In light of the situation happening in Beirut, I can’t help but troll on the whole burning of the tire thing. I’m sorry, I hope this doesn’t offend anyone, I can’t help it, it’s in my blood to take situations like this and make a joke out of it. If we took ourselves too seriously, I think we would die off as a race.

#uniteLeb

Stay safe.

xoxox

Words & culture

We all know that in different cultures the meaning of a word can be …. well…. different. For example the word “thongs” in Australia means flip-flops. Some may argue that the Australians are up side down anyway, but it’s important to know the lingo. Especially when you are creating ads for the country you plan on advertising your product in, ESPECIALLY if it’s a brand that was created in that country.

What am I blabbering on a about you ask? well, it’s the all new Almaza Light ads in Lebanon. For those who aren’t familiar with the brand, here is a lill info: founded in 1933, today its capital is 35 billion LBP, Almaza exports to Canada, the United States, United Kingdom, France, Australia and in the Persian Gulf countries.

Big deal right? yes, and usually their ads are always so patriotic and smart some examples:

This is our culture, this is us

There are many more, but for now this is my focus point. Almaza has launched (or relaunched) their “Light beer” and i must say. Someone has taken all the years of hard work and flushed them down the toilet. The English and lingo on these ads (in my opinion) are simple ridiculous, here.. lemme show you.

really? using a play on word? and a friend request? trying to be social media savvy are we?

That would mean I’m dead, OH CRAP AM I DEAD? but there were soo many things i wanted to do!!

Really???? are you sure you want to use those words in Lebanon ????

This would have been a better visual to match the copy : (drum roll please)

Makes more sense, light up your summer

Now in all fairness there is one that is …. okay…

The copy is cute and catchy and connects to the Lebanese public and its way of life. The visual too, it reminds me of that day when they were burning the garbage in burj hamood and the whole of the Beirut sky turned black

Bottom line, this is not one of Almaza’s best campaign, especially not when so many expats and tourists (might) visit this summer.

Still, I love the brand, i just think they need to stick to their pot of gold.

xoxox

Merry Christmas

I’m sorry for not having time to put in the 100% i wanted to in creating this year’s Christmas card, but that won’t stop me in wishing you a wonderful Christmas filled with love, friends and family. In hopes that we remember what the true meaning of Christmas is <3 be good, be kind and most importantly follow your heart.

Merry Christmas

Hurray for the weekend

fun, fun, fun

For your entertainment

Just a quick recap where I left off…. of that’s right i was talking about how I haven’t blogged in ages and how I was going to start again… that was about 2 months ago. yeaa so without further adieu I’m just going to entertain you with some hilarious videos by The Lonely Island, an American comedy trio that currently work on Saturday Night Live. They usually invite different artist to collaborate with on their comedic music videos, here is the interesting part (well I think it’s interesting ) they won an Emmy for four of their videos, and were nominated for a Grammy. Why so interesting? because … well… It’s not the kind of work that the industry use to take too seriously, just take a look for yourself.

Some of you may already know their work and if you have you do probably enjoy their new release.

Jack Sparrow (feat. Michael Bolton)

Do the creep ( ft. Nikki Minaj & John Waters)

Caution very crude language. So if you’re a lill girl don’t click the next few videos

Like A Boss (ft. Seth Rogen)

Mother Lover (ft. Justin Timberlake)

Jizz In My Pants *

I’m on a boat (ft. T-pain)

I Just Had Sex (feat. Akon)

* AHAHAHAHAHAHAHAH